Security demand generation for network security and monitoring vendors.
NetPassive reaches CISOs and security owners with credible outreach for network security and monitoring vendors. Work is researched by people and delivered in the format your team already uses.
What a program includes
NetPassive is a demand generation firm for cybersecurity working with network security and monitoring vendors. Most clients start with one service and add others.
How every program runs
Simple rules we follow on every engagement.
Compliance built in
CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.
Easy to opt out
Every message makes it simple to say no, and we honour it straight away.
Clear reporting
You see what was sent, who replied and what happened next.
From brief to results
Brief
Your offer, best customers and what qualified means.
Build
Target accounts and contacts researched and checked.
Launch
Outreach goes live with agreed messaging.
Hand over
Qualified leads and meetings, with notes.
Who this is for
Common questions
What counts as a qualified lead?
We agree that with you before starting: typically role, company fit, need and timing. Anything that doesn't meet it isn't passed on.
How do you contact prospects?
Mainly personal email, with phone and LinkedIn where it suits the audience. Every message includes a simple way to opt out.
Can you work with our CRM?
Yes. Leads can be delivered into most CRMs or as files with the fields you use.
Tell us what you need
Send a short brief and a person will reply with ideas and next steps.